downtown urban street
This collection originated by Hyman Muschcot who arrived in New York in 1899 from Eastern Europe. He continued his optician career from his native country by selling ready made eyeglasses from a wooden pushcart on Orchard Street on Manhattan’s Lower East Side. Hyman opened the family’s first shop at 94 Rivington Street after creating a loyal following of customers, and later shortened his surname to Moscot.
Hyman had six children and his youngest son Solomon, nicknamed “Sol”, took over the business in 1925. Sol relocated the shop to 118 Orchard Street and the family business was called SOL MOSCOT. The bright yellow signage with giant, black rimmed glasses adorned their storefront, which is now part of the brand, the neighborhood, and downtown New York. MOSCOT managed to carry themselves through the US Great Depression. Five generations and 100 years later, the brand continues to carry on their family values with each generation.
The fourth generation Moscot siblings recreated their neighborhood optical shop to a global brand. MOSCOT produces unmistakably refined, downtown aesthetic eyeglasses. MOSCOT is considered one of the oldest local businesses in New York City and is the 21st oldest eyeglass company in the world still operating today.
MOSCOT is recognized as a global fashion brand influencing countries including Japan, South Korea, London, Italy, and Netherlands. Their eye glasses are handmade using the highest quality materials, hardware, and hinges to ensure the sturdiest construction. They are most known for their eyeglasses and sunglasses models
The eyeglasses and sunglasses are categorized under the Originals and Spirit collections. Their materials vary from acetate, metal, and beta-titanium. Their Original collection is based on the styles from the Moscot family archives from the 1930s to 1980s celebrating the classic good looks and timeless design born from decades past. The Spirit collection moves away from their family archive, but still contains the same great DMA as the Originals. Their slogan is “Good genes run in the family.”
The eyewear company is popularly known to collaborate with many American artists and celebrities:
Actor Justin Theroux, a long time customer of the brand, has a frame named after him based on his movie character in Mulholland Drive in 2001.
Johnny Depp made their Lemtosh model famous in 2004 when he starred in the psychological thriller movie Secret Window.
In 2019, MOSCOT created the Miltzen in crystal with rose custom made tint for the San Francisco Museum of Modern Art to celebrate the critically acclaimed exhibit of Andy Warhol - “From A to B and Back Again”.
You can see this collection at Respect Eyecare in Inglewood Calgary.